August 01, 2013

Huggy Knee Pillow

Description: A leg pillow
Main Pitch: "Say goodbye to those achy knees and morning backache"
Main Offer: $19.99 for one with Air Flow Cover
Bonus: Double the offer (just pay P&H)
Marketer: Ontel
Prediction: Unlikely to succeed

This one comes too long after the Sobakawa Knee Pillow to be a proper duel, so I am left wondering what the play is here. From what I can tell, that earlier product didn't go very far -- and this one is identical in design plus $5 more expensive. Then again, they didn't have the cartwheel demo in their commercial ...

Of course, both projects were an attempt at 'Old Gold,' the gold being the Contour Leg Pillow. The problem: Contour already failed once trying to bring that item back, and now the brand is out with an updated product called Double Back.

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