Description: Hats for kids
Main Pitch: "Super fun action hats that come alive right before your eyes"
Main Offer: $19.95 for one
Alt Offer: $99 for all seven
Marketer: IdeaVillage
Producer: Infomercials Inc.
Website: www.Flipeez.com
Prediction: Hit!
This is an excellent idea for a follow-up to Stompeez, and one of those items that will sell like hotcakes during the holiday season regardless of how much DRTV advertising is behind it. Of course, kids' items are always a bit of a gamble because they follow different rules ... But this is as close to a no-brainer as you can get.
On a side note, I found the $99 alternate offer especially interesting. I'm curious to know if that big of a "deluxe" offer can convert well.
