August 01, 2013

Tidy Toilet

Description: A toilet-bowl cleaner
Main Pitch: "Will help keep your toilet clean and stain free for five years or 50,000 flushes"
Main Offer: $10 for one
Bonus: 2nd one (just pay P&H)
Marketer: Allstar
Producer: Blue Moon Studios
Prediction: Unlikely to succeed

This is at least the third automatic toilet-bowl cleaner I have noted in the last year or so. (See Little Blue Elephant and Toilet Bullet.) My thoughts on competing in a category dominated by the likes of Clorox and Lysol remain the same. I also think this problem is relatively low on the pain scale for most people.

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