July 10, 2014

Weekly Round-Up

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  1. Magic Mend. Marketer: Allstar. Producer: Paddock Productions. Pitch: "The fast, easy way to fix any screen in just seconds." Comments: Written by yours truly ... and yet still a 'fast fail'! (Link goes to spot.) [ss]
  3. Life Link. Pitch: "The world's thinnest, ultra-portable charge cable." Comments: Yet another attempt in the smart phone/smart device accessories category, which has yet to yield a single hit. [ss]
  5. The Bible Simplified. Pitch: "A straightforward way to understand the Bible." Comments: DR hits with a religious focus are rare, and this is a crowded category outside of DR. [ss]
  7. The Hard Water Wand. Starring: Anthony Sullivan. Pitch: "Erases stains like magic without harsh chemicals." Comments: Not sure what the play is here. The name is generic and descriptive, and a key line in the spot is: "Turns a toilet that looks like poo into a toilet that looks like new." Needless to say, this isn't your typical DR approach! (Link goes to spot. Product page is here.) [ss]
  9. Tidyware. Marketer: Edison Nation. Pitch: "The mounting storage system that sorts all your container-ware up and out of there." Comments: An apparent 'fast fail.' (Link goes to spot.) [ss]
  11. TriWipe. Pitch: "The easiest, most complete way to clean windows, glass doors and mirrors." Comments: Another apparent 'fast fail.' [ss]
  13. Zoom Tech. Marketer: Allstar. Pitch: "The new compact, high-powered zoom lens for your cell phone." Comments: The fourth and final 'fast fail' of the week. (Link goes to spot.) [ss]

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