February 13, 2014

Weekly Round-Up

  1. Push & Prep. Marketer: Spark Innovators. Pitch: "Miracle cutting tool lets you chop, slice, dice, mince in seconds." Comments: This is a glorified apple slicer. The problem: Once you get past apples -- and maybe potatoes -- the uses seem like a stretch. It becomes a lesser Chop Magic. [ss]
  3. Dual Scope. Marketer: Allstar. Pitch: "Telescope and microscope in one pocket-sized device." Comments: An apparent 'fast fail.' That's one for the "outlier" column (a reference to Zoomies). [ss]
  5. No Wack Tack. Starring: Karl Champley. Pitch: "Easily hang it all on the wall, and nothing will fall." Comments: Another 'fast fail.' (Link goes to spot.) This is another tricky category. There have been successes (Hercules Hooks, Insta Hang), but also many failures, and there doesn't seem to be a clear reason why. [ss]
  7. Thigh Perfect. Marketer: National Express. Pitch: "Makes it easy to get the thighs you crave." Comments: Another pricey fitness gadget. Not too many successes to point to these days, but people keep trying ... Wait! What's with that rap track? Did the Garden Thug guys do this spot? [ss]

1 comment:

  1. Who's the new Brit, Karl Champley? He's great. The new Antony Sullivan?