February 13, 2014

Dueling Car Organizers

Hook 'N Hang

Description: A hanging car organizer
Main Pitch: "Simply hook on to your seat, then hang any item"
Main Offer: $14.95 for two, Car Entertainer
Bonus: Double the offer (just pay P&H)
Marketer: Tristar
Website: www.HookNHang.com
Prediction: Unlikely to succeed

Headrest Helper

Main Pitch: "Transforms your car headrest into a handy storage hanger"
Main Offer: $10 for two
Bonus: GripGo (just pay P&H)
Marketer: Lenfest
Producer: Opfer
Website: www.HeadrestHelper.com
Prediction: Unlikely to succeed

I just shared my thoughts about the Lenfest product in this Weekly Round-Up (see No. 3). The 'spilled stuff' pitch hasn't worked in the past, and I am not a big fan of organization items.

Comparing the two, I think Lenfest clearly has the better product and offer, including a proven bonus item. Of course, if this ever became a retail duel, Tristar would have an edge. But thinking about the players that would be involved, it would never come to that. (Nice to be able to write that these days!)

And yes, Tristar is recycling that name. The original Hook 'N Hang was a closet organizer tested in late 2008.

1 comment:

  1. Looks like a competition in a unproductive category. Recently saw that in the ear lobe category.