October 09, 2013

Snackeez

Description: A combined snack and drink cup
Main Pitch: "Now you can have your drink and your favorite snack all in one hand"
Main Offer: $9.99 for one
Bonus: 2nd one (just pay P&H)
Marketer: IdeaVillage
Website: www.GetSnackeez.com
Prediction: Unlikely to succeed

For adults, this product addresses the same infrequent problem as Plate Caddy (#4 in this Weekly Round-Up). There just aren't that many times when single-handed snacking is a necessity.

The item makes more sense for parents of smaller children, but then it faces the same "segment of a segment" challenge that has limited every product since Gyro Bowl, as I recently wrote about in my review of Telebrands' Wow Cup! (HT: AF).