June 28, 2012

Weekly Round-Up

  1. Super Stylus. Marketer: Allstar. Producer: Paddock Productions. Pitch: "Works like a finger, handles like a pen." Comments: Written by yours truly. [ss]
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  3. Ab Flattener. Pitch: "Lets you firm, tone and strengthen your abs ... you just sit and get fit." Comments: Similar products (see Office Abs, #8) and pitches (see Slim Seat, #15) have been tried before. [ss]
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  5. K-9 Bark Stopper. Marketer: IdeaVillage. Producer: Blue Moon Studios. Pitch: "A safe and humane training collar that stops annoying barking for good." Comments: I am too involved with this one to comment. For posterity only. [ss]
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  7. Plate Caddy. Pitch: "Your plate, your drink, your knife and fork -- even your napkin -- are easy to hold with just one hand." Comments: This one has been tried before without success. Seems like an infrequent/uncommon problem to me. [ss]
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  9. Ride Tight. Pitch: "Lets you custom fit your lap and shoulder belts for greater comfort and security." Comments: It doesn't look like Hampton Direct's version of this product went anywhere, so I doubt this one will go anywhere, either. [ss]
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  11. Pet Zoom Pet Park. Marketer: Emson. Pitch: "The indoor pet potty that prevents pet accidents." Comments: This is a me-too version of Potty Patch, which was No. 32 on my True Top 50 for 2010. That said, the Pet Zoom brand is well established at retail, and this looks to be a good addition to that line. On a side note, I liked the Look Who's Talking Now homage. [ss]
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  13. Snap-A-Loop. Pitch: "Never drop your device again." Comments: This one is a '3' on the problem scale ... at best. [ss]
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