Description: A seatbelt accessory
Main Pitch: "Customize your seatbelt to fit every driver or passenger perfectly"
Main Offer: $9.99 for one plus Gap Mate
Bonus: Double the offer (just pay separate P&H)
Marketer: Hampton Direct
Producer: Concepts TV
Prediction: On the fence
I don't have much DRTV history (product or category) to reference on this one, and my gut instinct isn't telling me much, either. I can see how this is a problem for some people, but it doesn't strike me as a mass-market problem. But I could be wrong, so I'm going to take the easy way out and sit on the fence!