New Name: Insta Bulb
Current/Original Marketer: Telebrands
Original Hit Year: 2007 (No. 28 on the JW Annual)
Prediction: Unlikely to succeed
Lighting was a hot category when this item first enjoyed success. Today, lighting is on my list of categories to stay away from because there have been too many bombs to count (many of them Telebrands items). This may make sense as a retail play, but I strongly doubt it will do good numbers on DRTV.