July 31, 2013

Wow Cup!

Description: A no-spill cup
Main Pitch: "Kids can roll, jump and spin -- and the drink always stays in"
Main Offer: $10 for one
Bonus: 2nd one (just pay a separate fee)
Marketer: Telebrands
Website: www.BuyWowCup.com
Prediction: Unlikely to succeed

Gyro Bowl was unique and interesting because it applied the "sippy cup" idea to a bowl. This product applies the "sippy cup" idea to ... a cup. Not quite as unique.

Making it look and drink more like a regular cup certainly helps broaden the market beyond toddlers, but the category in general is already quite crowded.

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