July 31, 2013

Strap Jellies

Description: Comfort pads for bra straps
Main Pitch: "They make any bra super-comfortable, and stop bra straps from falling"
Main Offer: $10 for two
Bonus: Two more (just pay a separate fee)
Marketer: Telebrands
Producer: Monte-Brooks
Website: www.StrapJellies.com
Prediction: On the fence

This product gets high marks in the two main areas required for DRTV success: It solves a painful problem (literally), and it's unique. The commercial also communicates these selling points with crystal clarity. I especially liked the "little pillows" illustration.

The reason I'm on the fence: The market for this product is a segment of a segment. Not all women are large enough for this to be an issue. Whether that segment is large enough for this one to find DRTV success is the key question here.

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