Description: Wee-wee pads for dogs
Main Pitch: "Specifically designed so your dog only pees in the center"
Main Offer: $10 for 30 pads
Bonus: 30 more pads and a Crazy Critter (just pay a separate fee)
Marketer: Telebrands
Website: www.BullseyePeePad.com
Prediction: Unlikely to succeed
Dog products, in general, face the 'segment of a segment' problem. Only a percentage of households have pets, and only a percentage of that percentage have dogs. When you get into a situation where you're talking about small dogs and puppies that do their business indoors, you are slicing the market pretty thin for DRTV (a percentage of a percentage of a percentage of a percentage).
Otherwise, I like the uniqueness of the product and the value proposition of the offer. As a niche item, I think it would do quite well.
