October 08, 2013

Bell + Howell Torch Lite

Description: A 2-in-1 LED task light
Main Pitch: "The high-tech, portable light that's really big on brightness"
Main Offer: $10 for one
Bonus: 2nd one (just pay P&H)
Marketer: Emson
Website: www.BuyTorchLite.com
Prediction: Unlikely to succeed

This is another new attempt (see #3 in this Weekly Round-Up) to see if a category I declared dead in 2011 (task lighting) is ready to make a comeback. I always appreciate it when other people spend their money to make sure my theories are still correct!

As for the product, it seems versatile -- maybe too versatile. With so many features, it borders on being a "Swiss Army" product. Watching the spot, there is a lot of information to absorb ... which could lead to confusion ... which is a sales killer.

1 comment:

  1. This bell & howell is a piece of JUNK.I ordered four and ALL four BROKE the very dsay i got it! The stand with magnet,where it connects to the side of the flashlight,it is suppose to pivot in 8 positions,BUT it was so tight that it would not pivot at all,and when it did pivot,it broke,and ALL four light broke in the exactly thye same way on the same day.PIECE OF JUNK! DON'T BUY from Bbell & howell!!!!