Description: A 2-in-1 LED task light
Main Pitch: "The high-tech, portable light that's really big on brightness"
Main Offer: $10 for one
Bonus: 2nd one (just pay P&H)
Marketer: Emson
Website: www.BuyTorchLite.com
Prediction: Unlikely to succeed
This is another new attempt (see #3 in this Weekly Round-Up) to see if a category I declared dead in 2011 (task lighting) is ready to make a comeback. I always appreciate it when other people spend their money to make sure my theories are still correct!
As for the product, it seems versatile -- maybe too versatile. With so many features, it borders on being a "Swiss Army" product. Watching the spot, there is a lot of information to absorb ... which could lead to confusion ... which is a sales killer.
