June 20, 2013

Rover Rake

Description: A dog grooming tool
Main Pitch: "Cuts grooming time in half"
Main Offer: $10 for one
Bonus: 2nd one (just pay a separate fee)
Marketer: Telebrands
Website: www.RoverRake.com
Prediction: On the fence

This is the invention AJ introduced on the Today show the other day. I promised a proper review, so here it is ...

This is one of those quirky items that might just catch on. If so, it will obviously have little to do with the normal criteria for DRTV products. Dog items are already targeted toward a segment of a segment (households with dogs). The target of this item is yet another segment below that one because it really only makes sense for people with larger dogs.

Still, niche items can work if they appeal to near 100 percent of their prospects, and a simple-yet-clever item like this could hit that bar.

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