June 20, 2013

Potato Express

Description: A bag for cooking potatoes
Main Pitch: "Perfect, oven-baked potatoes in just four minutes"
Main Offer: $10 for one bag with recipe book and cheese grater
Bonus: Double the offer (just pay S&H)
Marketer: Ontel
Producer: Concepts TV
Website: www.BuyPotatoExpress.com
Prediction: Unlikely to succeed

This pitch suffers from cognitive dissonance. The promise? "Cook perfect, oven-baked potatoes in just four minutes." The method? Just "place [the product] in the microwave." Huh?

As for the product, I don't think it solves a painful enough problem with a common enough dinner item -- unless potatoes are like eggs, in which case all bets are off. But so far, DRTV history hasn't been promising.

1 comment:

  1. Super insightful review, Jordan. Really.