June 20, 2013

Wonder Wax

Description: A hot wax hair remover
Main Pitch: "The gentle, safe and effective way to remove unwanted hair in the comfort of your own home"
Main Offer: $14.99 for one kit
Bonus: 2nd kit (just pay P&H)
Marketer: Ontel
Producer: Sullivan Productions
Website: www.GetWonderWax.com
Prediction: Unlikely to succeed

I must be missing something because I can see very little here to differentiate this product from all of the other waxes on the market. Later in the spot, there is something about sticking to hair and not skin, but that isn't a very strong USP. As a result, I can't see this one cutting through the clutter.

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