May 08, 2013

Bonz Bakery

Description: Bakeware for dog treats
Main Pitch: "The first bake set just for your dog"
Main Offer: $10 for one silicone tray, recipe book and peanut butter mix
Bonus: Paw tray (just pay S&H)
Marketer: Emson
Prediction: Unlikely to succeed

I believe that in DR, the third time is never the charm. So what about the fourth time? Well, that's when I declare a DRTV concept a "Siren" (for more, see my April column).

Here's the history, all from 2011 as it turns out:

All three projects were never heard from again. One bright spot: Apparently my work was admired because this commercial begins with an homage to my commercial. I'm flattered.

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