May 08, 2013

Arch Pumps

Description: Inflatable insoles
Main Pitch: "The customizable insoles that conform to your exact foot shape"
Main Offer: $19.95 for a pair
Bonus: 2nd pair (just pay P&H)
Marketer: Ontel
Prediction: Unlikely to succeed

Insoles top my list of categories to avoid. I've seen only failures and no successes.

It seemed this same marketer was about to prove me wrong with Strutz Sole Angels, but then the campaign didn't make my True Top Spenders for 2012. The Website is still live, but if that's the best this category can do ...

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