May 08, 2013

Sleek Straps

Description: Clip-on undergarment straps
Main Pitch: "Sensational styling straps that hold shapewear in place"
Main Offer: $10 for three pairs (black, nude & white)
Bonus: Double the offer (just pay P&H)
Marketer: Allstar
Producer: Monte-Brooks
Prediction: On the fence

Is this a real problem? Will women like the look of this solution? Without market research, I wouldn't dare try to answer these questions. And because this item is unique in concept, I can't rely on DRTV history, either.

The closest product I can think of to this one would be Strap Perfect, which was a hit but also solved a completely different problem.

Bottom line: Your guess is as good as mine!

1 comment:

  1. Jordan - I came across your post. I'm a woman who's been looking for something like this for ever! Been using a saftey pin since I can remember. I placed an order and I'm looking forward to receiving my Sleek Straps.