Description: Clip-on undergarment straps
Main Pitch: "Sensational styling straps that hold shapewear in place"
Main Offer: $10 for three pairs (black, nude & white)
Bonus: Double the offer (just pay P&H)
Marketer: Allstar
Producer: Monte-Brooks
Website: www.SleekStraps.com
Prediction: On the fence
Is this a real problem? Will women like the look of this solution? Without market research, I wouldn't dare try to answer these questions. And because this item is unique in concept, I can't rely on DRTV history, either.
The closest product I can think of to this one would be Strap Perfect, which was a hit but also solved a completely different problem.
Bottom line: Your guess is as good as mine!
