September 08, 2012

Shape Ems

Description: Pump-up bra inserts
Main Pitch: "Let you add up to one, two, three full cup sizes instantly"
Main Offer: $19.99 for a set in nude or black
Bonus: 2nd set (just pay P&H)
Marketer: Harvest Direct
Producer: Concepts TV
Website: www.ShapeEms.com
Prediction: Unlikely to succeed

I've said it before, and I'll say it again: You can tell this industry is controlled by men. No matter the track record of the category or the viability of the item, every DRTV company has tried at least one breast enhancer and one butt enhancer in its history. (Some marketers have tried 10.) I mean, this is a Reebok Pump for a woman's chest. Enough said.

Full disclosure: I was involved in a first attempt (see #9) to market a product like this. Hey, I'm only human!

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