Description: Headbands with clips
Main Pitch: "Get exciting new hairstyles with a twist of the wrist"
Main Offer: $10 for a set in black or tortoise
Bonus: 'How To' DVD (no additional shipping)
Producer: Concepts TV
Prediction: Unlikely to succeed
I have only two things to say about this one ...
One, Concepts is the hottest production company in the industry right now (see here and check out my upcoming True Top Spenders report). If you take a look at today's reviews and my other recent posts, you'll see why. Almost every DRTV company is giving them projects, and I know that's because they are efficient, experienced and a pleasure with which to work.
Two, the industry puts out about 50 hair commercials every year, and Concepts produces 49 of them! More to the point, only one of those 50 ever rolls out. This is a low-odds category that everyone chases, thinking they have found the next Bumpits.