June 13, 2012

(Massive) Weekly Round-Up

  1. Snap 'N Soothe. Marketer: Lenfest. Producer: Paddock Productions. Pitch: "The amazing new pad that heats itself for portable pain relief anywhere, any time." Comments: Written by yours truly. [ss]  
  3. Arctic Ease Pitch: "Resuable cold therapy that relieves pain and swelling." Comments: Kind of the opposite of the item above. The challenge with both items: This is a crowded category. [ss]  
  5. CovFurs. Pitch: "Faux fur wraps that slip over any boot or shoe." Comments: Fashion and DR are never a good mix. [ss]  
  7. Everyday Safe Bag. Pitch: "Keeping your valuables safe everyday." Comments: Preparedness is the opposite of impulsiveness. This price is $20 above impulse range as well. [ss]  
  9. Journey Gym. Pitch: "The world’s first truly portable universal gym." Comments: Cool concept. No clue if it will be the one out of 50 fitness items that works this year. [ss]  
  11. Just In Case. Pitch: "Peace of mind at a price you can afford." Comments: This one fails the uniqueness test since "I've fallen and I can't get up" is now a part of the culture and similar solutions abound. Plus, at $150 it's not really a great value. [ss]  
  13. Lord of the Abs. Starring: Gilad Janklowicz (whoever that is). Pitch: "Burn and sculpt a six pack in record time." Comments: This will only succeed if their goal is to get on Kimmel. I guess homoerotic fitness is a trend now? [ss]  
  15. Mighty 'Mato. Pitch: "Bigger. Stronger. Tastier." Comments: Not original. [ss]  
  17. My Little Secret. Pitch: "Inflatable pads enhance, lift and shape your bust in an instant." Comments: Um ... what was I doing again? [ss]  
  19. Nature Barrier. Pitch: "Enjoy life bug free, bite free." Comments: Continuity plays like this don't really work in DR. This might have a shot at retail, though. [ss]  
  21. Perfect Sponge. Pitch: "You never have to touch a wet sponge again." Comments: This product already exists and can be found in any grocery store. Sure, this one is better, but 'better than' products never work on DRTV. [ss]  
  23. Taterbaker Pouch. Pitch: "Cook potatoes and other vegetables quickly and easily in your microwave without drying them out." Comments: Amateur hour. [ss]  
  25. Titanic Coin Marketer: Suarez Corporation. Comments: Well-produced but, as I've mentioned before, I don't think people care enough about the Titanic for this to generate much interest. Then again, coin DRTV is not my area of expertise. [ss]  
  27. Tub Plug. Pitch: "Transform your ordinary bath into a deep luxurious spa bath." Comments: A solution in search of a problem, and a water-damage catastrophe waiting to happen! [ss]  
  29. Wipe New. Pitch: "Simply apply once to keep your vehicle looking showroom new for its life!" Comments: They might want to check with legal about those claims. "Lasts forever" and "results are permanent" became "lasts for years" by the end of the spot. [ss]  
  31. Wonder Trim. Marketer: Lenfest. Producer: Harvest Growth. Pitch: "The fast and mess-free way to re-caulk any room in your home." Comments: Also written by yours truly. [ss]  
  33. Zeke Leash. Pitch: "No more untangling your dog's leash." Comments: Dog leashes have a very poor track record on DRTV. I can't think of one that has been successful. [ss]  


  1. Surprised you don't know who Gilad is. He's been doing fitness on TV since the 80's

    1. My bad. It seems he's had a pretty impressive career as a fitness personality. Never heard of him, myself, and I'd wager most Americans haven't, either.

  2. www.buymylittlesecret.com for the curious

  3. Snap N Soothe. It does require hot water to boil them to recharge them. You must have debated that point to death on how to present that point I bet.