September 08, 2012

Nu Pillow

Description: A memory foam pillow case
Main Pitch: "Does for your head what those expensive mattress toppers do for your bed"
Main Offer: $19.95 for standard/queen
Bonus: 2nd one (just pay S&H)
Marketer: IdeaVillage
Producer: Kerrmercials
Website: www.NuPillow.com
Prediction: Unlikely to succeed

With certain high-ticket items, it makes sense to save money by restoring/improving them instead of replacing them. But a pillow? Only the most foolishly frugal would pay $20 to turn their old pillow into a memory foam pillow when you can buy a new memory foam pillow for $35 at Wal-Mart.

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