September 08, 2012

Perfect Polly

Description: A motion-activated fake parakeet
Main Pitch: "So lifelike, it's the world's perfect pet -- and it never needs feeding"
Main Offer: $14.99 for one
Bonus: $15 'As Seen on TV' card
Marketer: Telebrands
Website: www.PerfectPollyPet.com
Prediction: Unlikely to succeed

One of the 20 or so truly bizarre items Telebrands will test this year. There must be some reason they put this one up, but I can't guess what it might be.

On a separate note, this is a rare example of an item testing without a real bonus. Sometimes it works. I'm also curious to see if the gift card idea, which I have been noticing on a lot of Telebrands sites these days, turns out to be a viable bonus on its own. When it comes to offers, these guys are always innovating and leading the industry.

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