Ron Popeil, RIP

Sad news, I'm afraid. TMZ is reporting that the great Ron Popeil "experienced a severe medical emergency Tuesday and died early Wednesday morning at Cedars-Sinai Medical Center in L.A." He was 86.

Early in my career, I met Mr. Popeil at the Housewares Show in Chicago and later had the honor of interviewing him for a newsletter that IdeaVillage CEO Andy Khubani and I were doing at the time. Mr. Popeil was always gracious and full of gems, which I eagerly snapped up and put to good use. May he rest in peace. His impact on our industry is immeasurable.

For those interested, you can download and read the interview with Mr. Popeil. I also highly recommend his autobiography, Salesman of the Century. The title is no exaggeration: He was indeed.

True Top 10 (June 2021)

Not much going on these day. Here is your True Top 10 for June 2021:

1. MicroTouch Titanium Trim
 
2. Arctic Air Brella Shield
 
3. Copper Fit Ice Knee Sleeves
 
4. Arctic Air Pure Chill
 
5. Hydro Mousse
 
6. Bell+Howell Bionic Spotlight
 
7. Hearing Assist
 
8. Bell+Howell Bionic Floodlight
 
9. Meaningful Beauty Supreme System
 
10. Copper Fit Never Lost Mask

A couple of old campaigns have suddenly resurfaced. Avento's Hearing Assist first tested in the spring of 2018, and I have Eagle Eye's Hydro Mousse originally airing in the spring of 2014.

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Source: AdSphere™ brand rankings for the last media month.
Visit DRMetrix for more information.

Arctic Air Pure Chill

Description: A personal space cooler
Pitch: "Super cools your place in just seconds"
Offer: $39.99 for one with free shipping
Bonus: 2nd one (just pay a separate fee)
Brand: Arctic Air
Marketer: Ontel
Visit Website

The original Arctic Air was a portable cooling device that was No. 5 on the 2018 True Top 50.

True Top 10 (May 2021)

It's June already, so let's take a look back at last month and see who topped the spending charts.

Here is your True Top 10 for May 2021:

1. MicroTouch Titanium Trim
 
2. Copper Fit Never Lost Mask
 
3. Arctic Air Brella Shield
 
4. Bell+Howell Bionic Spotlight
 
5. Copper Fit Ice Knee Sleeves
 
6. Bell+Howell Bionic Floodlight
 
7. NutriChopper
 
8. Granitestone Blue
 
9. Bell+Howell Tac Shaver
 
10. MicroTouch Solo Titanium

Emson pushed IdeaVillage out of its position of total dominance, grabbing five top slots last month. IdeaVillage still occupied four slots, including the top two.

That's right: Together, these two marketers accounted for almost every campaign in the top 10. Only Ontel managed to join them with a new hit perfectly timed for the summer season (Brella Shield).

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Source: AdSphere™ brand rankings for the last media month.
Visit DRMetrix for more information.

Arctic Air Brella Shield

Description: A windshield umbrella
Pitch: "Keep your car cool even on the most blistering hot days"
Offer: $19.99 for one with carrying case, free shipping
Bonus: Double the offer (just pay a separate fee)
Brand: Arctic Air
Marketer: Ontel
Visit Website

This came out a few weeks after Allstar's Brella Shade, which is also in rollout.

The original Arctic Air was a portable cooling device that was No. 5 on the 2018 True Top 50. Since then, Ontel has also released Arctic Air Ultra and Arctic Air Pure Chill.