After two years of growth in 2016 and 2017, short-form DRTV spending declined 9.56 percent in 2018 and is expected to decline a whopping 33.22 percent this year.
This is just one of the many surprising findings in DRMetrix's newly released AdSphere 5 x 5 Industry Study. The study covers five years (2015-2019) and five industry segments, including short-form, five-minute and long-form/infomercial advertising.
While the news isn't great for short form, there are some bright spots in the report. Odd formats other than 30s, 60s and 120s are "growing by leaps and bounds," according to a press release out today:
"Specifically, airings of 45-second spots grew a staggering 583 percent in 2018 while 180-second spots grew a whopping 487 percent and 75- second spots grew 185 percent ..."
You can download a free copy of the complete report here or by clicking the image below.
