October 14, 2019

AdSphere Passes 50 Million Airings

On Sunday, AdSphere passed a new milestone: 50 million airings detected.

To celebrate, DRMetrix will be releasing its first "5x5" industry study, which stands for five years (2015-2019), five industry classifications. The study will debut at the PDMI West show in San Diego next week.

I previewed some of the study's findings in a post last week, including the finding that in 2018 "more than $12.3 billion of national ad spending went to TV commercials that ask consumers to take action."

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