August 20, 2018

New & True: Blue Diamond

Description: A nonstick ceramic pan
Pitch: The "fry pan infused with millions of diamonds"
Offer: $19.99 for one with recipe guide
Bonus: 2nd one (just pay P&H), free shipping
Marketer: The Cookware Company
DRMetrix Rank: No. 30*
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This is Old Gold. The original hit was IdeaVillage's Yoshi Blue, which was one of the True Top Spenders of 2012.

Yoshi Blue was eclipsed by Telebrands' Orgreenic, which was also a 2012 True Top Spender and appeared alone on the 2013 chart.


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* Based on weekly monitoring by AdSphere.™ To learn more or to try it for free, click here.