November 20, 2014


Description: A bag sealer
Main Pitch: "The new way to keep food fresh"
Main Offer: $14.95 for a pack of nine
Bonus: Double the offer (just pay P&H)
Marketer: Emson
Producer: Kerrmercials
Prediction: Unlikely to succeed

Bag sealers have a poor track record on DRTV. (See Ba'Noodle, Better Sealer and the failed revival of EuroSealer 10 years after it was a hit.

As I've mentioned before, I think this is because it's so easy to pick up "chip clips" and other good-enough solutions at the grocery store. There are also tons of quality food-storage products on the shelf by big brands such as Glad and Ziploc, which ultimately makes items like these solutions in search of a problem.

[Spot is also available here.]

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