July 17, 2014

Crumb Bug

Description: A mini brush vac
Main Pitch: "Picks up every crumb in seconds"
Main Offer: $10 for one
Bonus: 2nd one (just pay a separate fee)
Starring: Phil Parker
Marketer: Telebrands
Website: www.CrumbBug.com
Prediction: Unlikely to succeed

This product is similar to Pocket Vac, an Allstar 'fast fail' from January 2013 (see No. 9 in this Weekly Round-Up). I don't have much information on that product or pitch, but both items have the same inherent limitation in that they solve a narrow problem already being solved by the household Dustbuster.