May 07, 2014

The Duel That Wasn't

Dump Loaf

Description: A meatloaf pan
Main Pitch: "Make delicious stuffed meatloaf easily"
Main Offer: $12.99 for one with recipe guide
Bonus: 2nd one (just pay a separate fee)
Starring: Cathy Mitchell
Marketer: Telebrands
Website: (no longer live)

Perfect Meatloaf Plus

Main Pitch: "The new, non-stick way to bake and serve the perfect stuffed meatloaf"
Main Offer: $14.95 for one with recipe guide
Bonus: Double the offer (just pay P&H)
Starring: Chef Tony Notaro
Marketer: Allstar
Website: (no longer live)
Prediction: N/A

Just as I prepared to write about another new duel, I checked these Web sites and found they are both no longer live. Guess this one was ultimately a 'dual' fast fail.

I suppose that's a good thing given the players involved and the ugliness of this competition. Allstar followed Telebrands by several weeks, but they apparently had the deal for the original QVC item. I'm not sure why Telebrands would choose to compete with someone they've partnered with as recently as last year, but this is just one of many mysteries I have encountered of late.

One thing is for sure: Allstar had the better name by far. "Dump Loaf" is now at the top of my list of worst DR names ever, easily beating the unintentional double-entendres on the list (e.g. Can Handler, Kitchen Quicky) and even surpassing the indelicate/juvenile ones (e.g. Sneak A Poo). I can't think of a less appetizing name choice for food -- especially food of this shape and color!

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