December 28, 2011

Review: Clip Shot

Description: A compact digital camera with a clip
Main Pitch: "Never miss another precious moment"
Main Offer: $19.99 with USB cable
Bonus: 2nd one with cable (just pay P&H)
Marketer: Telebrands
Prediction: Unlikely to succeed

This is a cool product that would probably do well as an impulse item at retail. But on DRTV? There are so many other solutions available, including the phone cameras mentioned in the spot, that I just can't see anyone getting off the couch to order this.

I also think this is more of a vacation/outdoor item rather than an everyday camera. Maybe those guys who carry a big ring of keys clipped to their belt loop would walk around with this as well, but that's a fairly small market.

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