December 28, 2011

Review: Better Bagger

Description: A holder for storage bags
Main Pitch: "Fill and store all kinds of food and leftovers quickly and easily without making a mess"
Main Offer: $10 for one with two Better Spouts
Bonus: Bonus set (just pay S&P)
Marketer: SAS Group
Prediction: Unlikely to succeed

My prediction is based on some market research I did on this exact item. The research found that, while some people love this idea, most people do not see the need for it. It's also more of a bonus item to my mind, and I have used it as such. Interestingly, even as a freebie it fell flat. Only about a third of people said it positively affected their interest in buying the main product. More than half said it had no impact whatsoever.

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