September 24, 2010

Vince Update (3): S'leb Suit

Vince just shot a new viral video for Adrian Grenier's
"Teenage Paparazzo"
(which premieres Monday, September 27 at 9 pm on HBO).

The video pitches a product called the S'leb Suit, which allows celebrities to go about their business without photos of that business showing up in celebrity gossip magazines. It features special appearances by Kim Kardashian, Kristin Cavallari, Bob Saget, Mario Lopez, Ashton Kutcher and others.

As a DRTV product, the S'leb Suit is unlikely to succeed. But I can see it doing well in the niche A-list celebrity market.

No comments:

Post a Comment