September 14, 2020

CaraMia Bra

Description: A criss-cross bra
Pitch: "You won't even know you're wearing a bra"
Offer: $59.99 for 3 (choice of color)
Bonus: Double the order for 50% off, free shipping
Marketer: Allstar
Rank: No. 22*
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This campaign made the Top 40 back in July (Week 28), but it appears I never posted about it.

The product follows in the tradition of long-form hits such as Rhonda Shear's Ahh Bra (2011) and Tristar's Genie Bra. The latter was on the short-form charts from 2011-2013 and was developed into a huge line of other bra products.

* DRMetrix Weekly Top 40, Short Form Week 37 (Source: AdSphere)

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