August 03, 2020

New & True: Star Belly Dream Lites

Description: A plush toy & night light
Pitch: "A star-gazing dreamworld...shepherds your child off to sleep"
Offer: $29.99 for one (choice of seven characters)
Bonus: None
Brand: Dream Lites
Marketer: Ontel
Producer: Hutton-Miller
Rank: No. 8*
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Dream Lites was a 2012 True Top Spender. This product has elements of that hit as well as two items that dueled in 2013 but did not roll out: Telebrands' Tummy Lites and IdeaVillage's Flashlight Friends.

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* DRMetrix Weekly Top 40, Short Form Week 31 (Source: AdSphere)

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