September 14, 2020

New & True: Flippity Fish

Description: A cat toy
Pitch: "Flips, flops and wiggles just like a real fish"
Offer: $19.99 for one with pole & free shipping
Bonus: 2nd one (just pay a separate fee)
Marketer: Ontel
Producer: Brandstar
Rank: No. 28*
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Cat toys are hit or miss, but every few years there's another hit. The last one was Allstar's Pop N Play, which was No. 38 on the 2019 True Top 50.

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* DRMetrix Weekly Top 40, Short Form Week 37 (Source: AdSphere)

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