New & True: My Fit Jeans

Description: Stretchable jeans
Pitch: "The perfect fit for every woman of every shape, every height"
Offer: $39.99 for one pair (2 sizes, 3 colors)
Bonus: 2nd pair for half off ($19.99)
Marketer: Allstar
DRMetrix Rank: No. 28*
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Jeans-like comfortwear has a solid history of success on DRTV. Hampton's Pajama Jeans (2010-2012) was the original hit. A few years later, a five-way competition in the category resulted in two rollouts (Jeaneez, Slim Jeggings). Ironically, this product is closest to Hollywood Jeanz, one of the three that didn't get traction.

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New & True: Ideal Conceal

Description: A concealer for the body
Pitch: "The water & transfer-proof solution to instant body perfection"
Offer: $29.99 for a bottle (choice of two shades)
Bonus: 2nd bottle (just pay a separate fee), free shipping
Starring: Taylor Baldwin
Marketer: Top Dog
DRMetrix Rank: No. 37*
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* Based on weekly monitoring by AdSphere.™ To learn more or to try it for free, click here.

New & True: PetiCare

Description: A lighted nail clipper for pets
Pitch: "The loving way to professionally trim your pet’s nails everyday"
Offer: $19.99 for one
Bonus: 2nd one (just pay P&H)
Marketer: Allstar
Producer: Hutton-Miller
DRMetrix Rank: No. 25*
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I'm a little late to the party on this one as it first hit the Top 40 about a month ago. In any case, the success of this project fits the old '10-year rule.' The last time a pet nail trimmer topped the charts was 2008. That's the year Peticure came in at No. 15 on the Jordan Whitney Annual, and a Telebrands version called Pedi Paws came in at No. 28.

In between, there were several failed attempts. These include a product similar to this one (Lenfest's LumiNail) and an attempt by Telebrands to repeat its previous success (Pedi Paws Pro).

Interestingly, another attempt to bring back the Peticure/Pedi Paws concept, this one by Emson under the name Paw Perfect, failed earlier this year. It seems a new concept was necessary to find success in this category once again.

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* Based on weekly monitoring by AdSphere.™ To learn more or to try it for free, click here.

New & True: Kitty Cat Mat

Description: An activity mat for cats
Pitch: "Makes your kitty play, snuggle and feel loved when you're not there"
Offer: $14.99 for one with catnip pouch, pet hair remover
Bonus: Double the offer (just pay a separate fee)
Marketer: Top Dog
Producer: Hutton-Miller
DRMetrix Rank: No. 25*
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* Based on weekly monitoring by AdSphere.™ To learn more or to try it for free, click here.

New & True: Magic Pad

Description: A light-up drawing tablet
Pitch: "The fun new way to draw, sketch and create"
Offer: $19.99 for one with 3 pens, 30 stencils, storage pouch & guide
Bonus: Double the offer (just pay a separate fee)
Brand: Magic
Marketer: Ontel
Producer: Schwartz
DRMetrix Rank: No. 50*
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Two other Ontel products in the kids/toy category have been marketed under the "Magic" name: Magic Tracks (No. 15 on the 2016 True Top 50) and Magic Tracks Turbo RC.

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* Based on weekly monitoring by AdSphere.™ To learn more or to try it for free, click here.