October 22, 2018

New & True: PetiCare

Description: A lighted nail clipper for pets
Pitch: "The loving way to professionally trim your pet’s nails everyday"
Offer: $19.99 for one
Bonus: 2nd one (just pay P&H)
Marketer: Allstar
Producer: Hutton-Miller
DRMetrix Rank: No. 25*
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I'm a little late to the party on this one as it first hit the Top 40 about a month ago. In any case, the success of this project fits the old '10-year rule.' The last time a pet nail trimmer topped the charts was 2008. That's the year Peticure came in at No. 15 on the Jordan Whitney Annual, and a Telebrands version called Pedi Paws came in at No. 28.

In between, there were several failed attempts. These include a product similar to this one (Lenfest's LumiNail) and an attempt by Telebrands to repeat its previous success (Pedi Paws Pro).

Interestingly, another attempt to bring back the Peticure/Pedi Paws concept, this one by Emson under the name Paw Perfect, failed earlier this year. It seems a new concept was necessary to find success in this category once again.

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* Based on weekly monitoring by AdSphere.™ To learn more or to try it for free, click here.

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