October 29, 2015

Weekly Round-Up

  1. Bandu. Pitch: "Turn any household chair into a full gym." Comments: This concept has been tried twice before on DRTV. This Weekly Round-Up from 2012 has the details. Generally speaking, fitness is not a great short-form category, and this product isn't especially exciting or unique.[ss]
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  3. Flip and Store. Marketer: Telebrands. Pitch: "The fast and easy way to store more." Comments: The Website is down, so I'll assume this one is no-go. Organization is a very tricky category. [ss]
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  5. Perfect Fit Cushion. Pitch: "Transforms from one amazingly comfortable position to another." Comments: This one is reminiscent of Hampton's Total Pillow, a 2010-2011 hit, but it's too soon for the concept to make a comeback. The category has also flipped from good to bad, producing nothing but flops these days. [ss]
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  7. Purrfect Pouch. Marketer: Lenfest. Pitch: "Comfy cat carrier and grooming sack in one." Comments: Cat products are unpredictable, but my gut is that this one is too utilitarian to find success. It's also a bit of a fashion statement, which makes it doubly unpredictable. [ss]
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  9. Step By Step. Marketer: Telebrands. Pitch: "Cut the rise and effort in half when stepping into your doorway." Comments: Another dead Website. I think it's a 'problem scale' issue. Getting out of a car from a seated position (Car Cane) is much higher on the scale than stepping up onto a doorstep. The market size is obviously much bigger for the former as well. [ss]

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