Description: An adult coloring book
Main Pitch: "A relaxing escape you can enjoy without ever leaving your home"
Main Offer: $12.99 for one
Bonus: Pocket version of book, 5-piece colored pencil set (free)
Producer: Sullivan Productions
Watch the spot
Get ready because here it comes! Now that it's clear Colorama, a coloring book for adults, is a success, we're going to see an adult version of every kid activity and puzzle imaginable tried on DRTV. Insofar as the first success makes sense, this one also makes sense. Beyond that, I continue to be at a loss when it comes to this category.
On that note: Congratulations to Telebrands and Sullivan Productions for seeing something I clearly did not!
S7 Analysis: The first success defies the S7, so this project does as well. There's no sense trying to explain with logic something that is emotional and trend-related.