June 11, 2015

Posture Fix

Description: A posture belt
Main Pitch: "Aligns your spine to help decompress your lower back and relieve pain"
Main Offer: $19.99 for one
Bonus: 2nd one (just pay P&H)
Marketer: Tristar
Watch the spot

This product is similar to an item Telebrands tested about this time last year. It's called Royal Posture, and I reviewed it in the July 2014 issue of Response. That either makes this a very delayed 'follower' project or a slow-developing duel. (Or is it a re-positioning of the V-Shape Trainer?) Because of the strange way Telebrands sometimes rolls out projects, it's hard to tell.

S7 Analysis: I have never thought poor posture was a big enough problem for a posture-correction device to be a hit. As for back pain, my review of DRTV history when Royal Posture came out indicated even that common problem may not be as big of a gold mine as previously thought -- although the success of Top Dog's BeActive Brace (a 2014 True Top Spender) calls that analysis into question.

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