"What the ..?"
Description: An egg gadget
Main Pitch: "Scramble an egg inside the shell"
Main Offer: $10 for one
Bonus: 2nd one (just pay a separate fee)
Marketer: Telebrands
Watch the spot
This item was a hot topic toward the beginning of the year. All that buzz all but guaranteed someone was going to test it. But was the hype warranted? On the one hand, it's a highly demonstrable egg item with a magic reveal. On the other hand, it's a Spin Gym that produces a strange-looking yolky egg at a time when many people eat only egg whites (HT: SB).
S7 Analysis: For this product to be needed, it would have to make scrambling an egg easier than using a whisk or fork. After watching this commercial, my feeling is that it may make it harder. Sometimes non-S7 criterion like "wow factor" can trump all logical criteria, but I doubt that will be the case here. The hypothesis I favor is that you can't make everyday food look too weird if you want to be successful. When it comes to eggs, the Rollie EggMaster is a case in point.
