June 11, 2015

Hot Lock Styler

Description: A hair styling tool
Main Pitch: "Style salon-beautiful hair at-home in minutes for body, shine and volume"
Main Offer: $19.99 for one
Bonus: Travel bag
Marketer: Tristar
Watch the spot

My impression of this category is that success requires either an infomercial or a commitment to brand-level advertising budgets. I can't think of a single short-form hit in DRTV history, but please use the comments section to correct me if I'm wrong.

S7 Analysis: The major challenge here is that this category is far from uncrowded. That said, the price point may be attractive enough to at least get some attention.

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