March 26, 2015

Crock Pot Dump Meals

Description: A crock pot cookbook
Main Pitch: "Just dump and slow cook"
Main Offer: $10 for the book
Bonus: "Freezer Bag Dump Meals" book (just pay a separate fee)
Starring: Cathy Mitchell
Marketer: Telebrands
Producer: Cole Media
Watch the spot

This probably should have gone into a round-up as it is simply another attempt at extending the Cathy Mitchell line of 'Dump' cookbooks. Dump Cakes was a 2014 True Top Spender, and it seems Dump Dinners will end up on my hit list as well. The fate of Mitchell's Easy Baking with Refrigerated Dough remains unknown to me, but if Telebrands has any more successes in this area they should seriously consider starting an imprint.

S7 Analysis: N/A - As I've mentioned before, Telebrands is the only company to have had any success in this category, so my criteria obviously do not apply.

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