Description: A fitness belt
Main Pitch: "Makes you sweat more when you work out"
Main Offer: $19.99 for one in black
Bonus: 2nd one in nude (just pay P&H)
Watch the spot
Is this commercial sexy? Or gross? I'm not sure. Some of the time, I felt it was the former. Some of the time, the latter. I can't say for sure what women will think, but my instinct is that they will lean more toward "gross." As far as I can tell, sweating isn't something women ever want to do, especially not in copious amounts.
S7 Analysis: Putting aside the aforementioned gross factor, a product that promises women rapid weight loss and better curves stacks up well against the criteria -- and DRTV history.