Description: A plush toy and tray
Main Pitch: "Soft, fluffy pillows that magically transform into a full-sized tray in seconds"
Main Offer: $19.99 for one
Bonus: Wow Cup (free)
Marketer: Telebrands
Watch it on iSpot.tv
It's strange to see yet another attempt to replicate the success of Pillow Pets so long after the rest of the industry has provided 50 examples of why that's a bad idea -- especially from a top player. It's a tray. It's a pet. It's a tray pet?
S7 Analysis: While the S7 criteria technically don't apply to kid projects, I consider the needed criterion relevant here given the question has been answered with an emphatic "no."
