January 15, 2015

Balloon Bonanza

Description: A water balloon maker
Main Pitch: "Make mountains of water balloons freaky fast"
Main Offer: $10 for one
Bonus: Triple the offer (free)
Marketer: Telebrands
Watch it on iSpot.tv

Is this a late pickup or really bad timing? Whatever the case, it's easy to predict failure for this product now, when sub-freezing temperatures are gripping the Northeast.

In season, I'd call it a winner. My inner child wants to pester my outer parent to buy this right now! For boys, this is at least as awesome as the latest RC attack helicopter. And parents will like that it's not another vegetative video game -- right before they realize buying it is probably the worst idea ever!

S7 Analysis: N/A. Like all good kid projects, this one is all about emotion. If boys think it's the coolest, gotta-have-it gadget ever, Telebrands will have a nice summer hit.

NOTE: You may have noticed that all four projects in today's report are from Telebrands. The reason is simple: Telebrands is the only major player putting up tests!

3 comments:

  1. Is this the Kickstarter balloons or a knock off?

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  2. Knock off of they would have called it Bunch o Balloons

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  3. Bunch o Balloons is biodegradable and made in the USA. I doubt this is either.

    ReplyDelete