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- Chargetastic. Marketer: Eagle Eye. Producer: Paddock Productions. Pitch: "The on-the-go charging solution for today's modern family." Comments: Written by yours truly. [ss]
- Dimmit. Marketer: Norman Direct. Producer: Paddock Productions. Pitch: "The easy way to change any lamp into a dimming lamp." Comments: Also written by yours truly, but alas a 'fast fail.' (Link goes to spot.) [ss]
- Callus Magic. Producer: Hutton-Miller. Pitch: "The fast, easy way to remove cracked, dry calluses." Comments: This category has a mixed history. Ontel's Miracle Foot Repair was a big success back in 2001-2002. Telebrands' Heel Tastic also made the charts in 2009 and 2010. But there have also been several failures (Callous Clear, 30 Minute Foot Repair & Soothe Sox). Better odds than most categories, I suppose. [ss]
- Fresh Shields. Pitch: "Underarm pads ... block odors and stains, keeping you fresh and dry." Marketer: Hampton. Comments: Another 'fast fail.' Spark Innovators tried a similar item in 2009 (Dry Guards) with the same result. [ss]
- Shape Cakes. Starring: Connie Willis. Marketer: Spark Innovators. Producer: NexTV. Pitch: "Create incredible looking cakes in just minutes." Comments: Good spot, but this strikes me as something only the 'Martha Stewart minority' would go for. [ss]
- SmartyKat Feather Whirl. Pitch: "The fun new way for your cat to play." Comments: The success of Cat's Meow continues to confuse people and cause them to chase products like these (sort of like cats chase a moving toy). On the bright side, lots of data allows savvy players to apply my 'one is an outlier; three is a category' rule and determine if this sort of item is worth focusing on. [ss]
- Magic Card. Marketer: Will It Launch. Pitch: "Everything you need to power up and transfer data from device to device." Comments: Attempt #342. Something tells me the data-transfer twist won't make the CPO any better. [ss]
- Paper Bling. Pitch: "Paper bead maker lets you create beautiful jewelry in no time." Comments: A 'fast fail.' (Link goes to spot.) I'm guessing 'paper jewelry' sounds like an oxymoron to most people -- even kids. [ss]
- Wall Rider. Marketer: Telebrands. Pitch: "The new infrared control car defying the laws of gravity." Comments: Another 'fast fail.' (Link goes to spot.) [ss]
- Wonder Wallet. Pitch: "The amazingly flat wallet that's twice as thin as a regular wallet." Comments: A final 'fast fail.' (Link goes to spot.) Slim wallets have a poor track record these days as I detailed here. [ss]
